COVID-19 is a serious and pandemic disease. It is being spread all over the world. Due to COVID, there are many clashes of the economy faced by the Governments. Before COVID the life was good and relaxed, everything was going perfect, and then its first case was seen in China, and with the time it spread all over the world and now the whole world is fighting with COVID-19. The present life is just like fear in taking every step.
Similarly, COVID-19 affects businesses and hits the economy. Because of COVID-19, there is a big decrease in the sales. Additionally, the public prefers to stay at home and remains safe. If people don’t shop from the market, then it affects all the businesses. Moreover, it also affects the packaging of the product because everyone is scared of COVID-19.
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The situation of Packaging Industry in the Time of COVID-19
Covid-19 has a big impact on the economy, but it differs from industry to industry. After the starting of COVID, almost all industries were locked down, there is no employment to work in the industries. The same is for the packaging industry, at that time public order needy products through e-commerce. So e-commerce businesses get progress in between COVID-19 time. Similarly, the demand for packaging increased, but manufacturing was stopped, so it created massive problems. But it was handled with the passage of time, and now packaging industries are trying to overcome the demands of the brands and retailers. Ecommerce is becoming a popular business nowadays, and this increases the sales of packaging.
Emerging New Mega Trends
As the e-commerce business is progressing, it’s the responsibility of the packaging industries to give them a satisfying product through safe and quality packaging. Similarly, covid-19 isn’t over yet, so industries have to change their styles of packaging, they should be manufacture packaging or Custom Boxes by following SOP’s. Due to COVID, some special precautions were added to the packaging.
Hygienic Concerns Must Suggest
After the start of covid-19, consumer buying behavior is changed, customers only buy minimum products. Consumers now focus on the hygienic and safety of the products for preventing them from coronavirus. According to the survey, approximately 75% of US consumers are not satisfied with buying products because they are not sure about the safety of COVID. They are using disinfectant sprays on the boxes to clean them. Additionally, they are using masks, hand gloves, or hand sanitizers before and after touching the box. Following are some points that should be ensured for good hygienic packaging. Industries are also trying to use and manage single-use packaging and try to use minimum shopping bags.
Try to design and use those hygienic materials for the boxes that reduce the life of COVID on the boxes. According to the research, COVID can stay on from 24 hours to 72 hours, depending upon the nature of packaging.
Use Seal Packaging: Simple packaging has no safety concerns. These packets are not easy to open, and consumers want to use those packages which are easy to open. Moreover, these packets can open by touching their outer surface, and you don’t know maybe coronavirus is stuck with it, that’s why many packaging industries are using seal packaging, which is easy to open and close.
Tamper-Proof Packaging: Tamper-proof packaging is also a great way to satisfy their customers by providing them pure products. The main purpose of using tamper-proof packaging is to protect products from contamination and impurities. It is mentioned or printed on the packaging that this product is tamper-proof to build strong trust relations with customers.
You can See E-commerce Everywhere
A big amount of the public is shifted to online buying or through e-commerce because they are scared and preventing them from covid-19. There are many new trends taking place because of covid-19, some companies are using drones for the delivery purposes of the products. But it is not so effective to do this duty, this is just for passing through this difficult time. Even the autonomous delivery robots are using for delivery purposes in this pandemic
Impacts of Mega Trends on Packaging Designs
There are many positive impacts of packaging designs on the customer’s buying behavior. The buying behavior of the customers has been changed that changed the way of packaging.
Packaging Design Support the Consumer in Decision Making
Your packaging plays many important roles in customer buying behaviors. Packaging has a quality that it can attract customers. The company logo or name can promote your company, and the information on the Custom Printed Boxes can help the customer to understand what product is inside the box and what quality of product the company is offering.
Ensure Damage Free Shipment
The packaging you are using for your product should have the quality of protection. As you know that for shipment purposes, high-quality material for the packaging boxes is used, so use corrugated boxes that are strong and robust so they can protect your products effectively.
Packaging that Focuses on Consumer Needs
Customer needs change with the passage of time, so if the customer needs change, then there should be a change in the packaging of products because the customer needs packaging according to their demands. For example, nowadays customers want to buy ready-made food rather than buying food which they should take to bake.
What do you need to do after Covid-19?
With living and surviving with this pandemic disease, you should know all the facts and figures that your packaging faced in the period of Covid-19. There are some key points that are derived from focusing and comparing your packaging before and during the covid-19.
Design Hygienic Packaging:
Developing and designing those products and packaging which are hygienic and approved through the FCS (Forest Stewardship Council). This institute is engaged in the development of trees and cutting of trees for usage. If FCS approves your packaging, then your packaging is eco-friendly, 100% natural, and fully hygienic.
Easy to Handle and Ship:
Your packaging is designed in such a way that it should be ready to deliver through a drone or autonomous delivery robot that can easily handle it.
Strong Sustainability:
Use high-quality boxes that can protect your precious products from different types of damages that they will face at the time of shipping.