Many customers will only visit your store when they need a particular product. However, as a business owner, you’re constantly adding new products to your catalogue, and you want to get the word out to both old and new clients.
Therefore, how do you ensure that your customers keep up? Thanks to technology, you can keep the clients updated on new items in 5 simple ways.
Contents
SMS Software
SMS marketing is a powerful tool because clients may not check their emails or read a Twitter thread or Facebook post, but they will definitely read an SMS. Statistics show that over 80% of consumers in America sign up for promotional SMS, and they check their phones at least 45 times a day.
Such data show that immediately you send your customers a message on new items, the majority will read the text within 10 minutes. Thus, you’re likely to have instant sales a few hours after launching your product, especially from existing clients.
How To Write SMS Marketing Copy for Instant Sales
- Show the customer how the new item will benefit them.
- Make the sentences short and straight to the point.
- End the text with a powerful call-to-action like ‘buy now, offer ends at
midnight.’
- Personalize the text by addressing the customer by name.
- Capitalize essential words and phrases to draw attention to them.
Leverage The Social Media
Popular social media platforms can move you from a start-up to a household name in months. Internet users spend at least 2 hours on social media daily; thus, it’s one of the easiest ways to keep clients up to date on new products.
You can leverage the platforms through posts on your personal and business accounts, influencers and adverts. The secret to succeeding in social media marketing is providing engaging content. Simply put, talk about the real issues bothering your clients and give your product as one of the best solutions.
Also, ensure that you post your content when your potential customers are online. Timing is key in successful social media campaigns.
Voice Broadcast Service
Sometimes reaching out to every person on your contact list is tiresome. Fortunately, you can have a one size fits all marketing strategy, especially when your agenda is to update customers on new products.
A voice broadcast service allows you to send a prerecorded voice message to all clients in seconds. Sending a voice note may seem robotic, but it should be part of your sales and marketing strategy.
When this method is leveraged correctly, it is very effective. For instance, your existing customers interact daily with your products and know their value. Hence, they will probably buy anything you introduce to them without you investing in expensive ads.
Lastly, you don’t need to know IT or sales jargon to succeed in voice broadcasting marketing. All you need is effective software.
Email Marketing
You know that your email list is a goldmine for sales. It is also an excellent platform to keep your clients aware of everything you’re doing to better their lives. Statistics show that you have over 4 billion email users at your disposal, and the figure will keep growing.
The secret to email marketing lies in the subject. People won’t open your emails if the heading does not catch their attention. Once you get the subject right, ensure the rest is conversational and action-triggering.
However, email marketing can cost you a lot, unlike SMS and voice messages, unless you yourself know how to create the content.
Ringless Voicemail
Ringless voicemail marketing involves sending a prerecorded message to your client’s voicemail. The phone doesn’t ring. The method is affordable, and you don’t need to be a marketing guru to do voicemail marketing.
With the right service provider, you can use this strategy to:
- Update customers on new items
- Thank new subscribers
- Send holiday greetings and birthday messages
- Welcome new clients to your platforms
- Inform customers about offers and coupon codes
Conclusion
Your customers want to feel that they’re an integral part of your business. They want to feel like family, and keeping them updated on new products and services boosts the relationship.
